Competitive Edge - Sports & Entertainment Marketing News

Does ‘Impossible is Nothing’ still work for Adidas in 2021?

Adidas has lately been strafing us all with a fresh barrage of celebrity-focused biographical videos/ads featuring its long-running “Impossible is Nothing” tagline, along with an #ImpossibleIsNothing Instagram campaign.

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Discussion Questions:

  1. What is branding?
  2. What is a tagline?
  3. Why might taglines be used as part of a branding strategy?
  4. What is the tagline that Adidas has been using in its latest marketing campaign?
  5. What message do you think the brand hopes to convey to consumers with the tagline?
  6. What is content as it related to marketing?
  7. Why is content an important tool for engaging consumers?
  8. Based on information from this story, describe Adidas’ content strategy.
  9. The headline of this story asks if Adidas’ tagline still “works” in 2021. What does that mean?
  10. Do you think it still works? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.