Competitive Edge - Sports & Entertainment Marketing News

Duke basketball hires former Nike, NBA employee as first-ever GM to help with NIL

Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is NIL?
  2. What is leadership?
  3. Why is leadership important in sports?
  4. How might hiring a GM help develop an important leadership role for Duke basketball?
  5. How might Duke basketball players benefit from this new position?
  6. Why is recruiting important in college sports?
  7. How might this new position help Duke basketball from a recruiting perspective?
  8. What is an industry trend?
  9. Do you think this will start a trend of collegiate sports programs hiring GM positions to assist student athletes with NIL? Why or why not?
  10. How might this represent an example of a career opportunity in sports?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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