Competitive Edge - Sports & Entertainment Marketing News

Dunkin’ enters world of gaming as Twitch Rivals sponsor

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Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals.

The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool.

Click here to read the story at dotesports.com.

Discussion Questions:

  1. What is sponsorship?
  2. Why do brands like Dunkin’ engage in sponsorship activities?
  3. How do you think brands determine which sports or entertainment properties and events to sponsor?
  4. What is Twitch Rivals?
  5. Why do you think Dunkin’ would invest in a sponsorship of Twitch Rivals?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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