With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up is unclear as the novel coronavirus continues to spread around the U.S., creating an uncertainty that reverberates down to brands that work closely with the league.
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Questions for Classroom Discussion:
- What are industry trends?
- Who is Electronic Arts?
- How has EA adjusted their business and marketing strategy to reflect a shift in industry trends as the esports industry continues to grow and evolve?
- What do you think EA hopes to accomplish with its new reality TV show?
- In your opinion, will this strategy help EA to reach esports fans? Why or why not?