Elena Delle Donne just dropped a very special signature shoe.
Click here to read the story at sports.yahoo.com.
- What is product endorsement?
- Is endorsement the same as influencer marketing? Why or why not?
- Who is Elena Delle Donne?
- Why do you think footwear brands invest in endorsement deals with athletes like Elena Delle Donne?
- What characteristics do you think brands look for in athletes and celebrities who endorse their products and services?
- Why might Elena Delle Donne be an athlete that Nike would want to align the brand with?
- What is cause marketing?
- Do you think this story represents an example of cause marketing? Why or why not?
- What cause is Elena Delle Donne supporting?
- Why is she supporting this cause?
- What else could Nike do to help support the cause? Be prepared to share your ideas in class.