Competitive Edge - Sports & Entertainment Marketing News

Elena Delle Donne drops signature Nike shoe inspired by Lyme disease battle

Elena Delle Donne just dropped a very special signature shoe.

Click here to read the story at sports.yahoo.com.

Discussion Questions:

  1. What is product endorsement?
  2. Is endorsement the same as influencer marketing? Why or why not?
  3. Who is Elena Delle Donne?
  4. Why do you think footwear brands invest in endorsement deals with athletes like Elena Delle Donne?
  5. What characteristics do you think brands look for in athletes and celebrities who endorse their products and services?
  6. Why might Elena Delle Donne be an athlete that Nike would want to align the brand with?
  7. What is cause marketing?
  8. Do you think this story represents an example of cause marketing? Why or why not?
  9. What cause is Elena Delle Donne supporting?
  10. Why is she supporting this cause?
  11. What else could Nike do to help support the cause? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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