Competitive Edge - Sports & Entertainment Marketing News

England’s crypto club takes plunge into the unknown

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So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title.

Nothing especially new there, right?

Click here to read the story at apnews.com.

Discussion Questions:

  1. What is fandom?
  2. How do you think the concept of fandom might influence a group of Americans’ decision to purchase an English soccer team?
  3. What is a “global” product?
  4. How might this story represent an example of a global product?
  5. What is cryptocurrency?
  6. Why might the purchase of WAGMI United represent a growth opportunity for crypto?
  7. What is the difference between the marketing of sports and marketing through sports?
  8. Which do you think this story represents? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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