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ESPN Has $400 Million in College Football Playoff Ads at Risk From Covid

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The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday.

Click here to read the story at bloomberg.com.

Discussion Questions:

  1. What are broadcast rights?
  2. Why do companies like ESPN invest in the broadcast rights to live sports events?
  3. What are ratings?
  4. Why are ratings important to ESPN?
  5. Why are ratings important to the NCAA?
  6. Why are ratings important to advertisers?
  7. How might a canceled college football bowl game impact ESPN from an advertising perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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