Competitive Edge - Sports & Entertainment Marketing News

‘Eternals’ Strikes Lightning With $100M Promo Partner Campaign; Best For MCU During Pandemic

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Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies.

Click here to read the story at deadline.com.

Discussion Questions:

  1. From an entertainment marketing perspective, what is a “tie-in”?
  2. How might the concept of tie-ins be illustrated by this news story?
  3. What is product placement?
  4. Is product placement the same thing as a tie-in?
  5. What is MCU?
  6. According to this story, what brand spends the most as a Disney partner as it relates to MCU?
  7. What is advertising?
  8. Why is advertising important to studios like Disney when promotion its films and other content?
  9. How does a promo partner campaign like this one benefit the studio from an advertising persepctive?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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