Competitive Edge - Sports & Entertainment Marketing News

Fanatics scores LA28 and Team USA merchandising deal

Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations.

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to Fanatics?
  3. Why is licensing important to Team USA?
  4. Why is it important to LA28?
  5. What is a licensee?
  6. What is a licensor?
  7. Based on information from this story, who is the licensee?
  8. Who is the licensor?
  9. What is merchandising?
  10. Why is merchandising important in the sports and entertainment industry?
  11. Describe Fanatics merchandising strategy based on information from this news story.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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