Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations.
Click here to read the story at sportspromedia.com.
- What is licensing?
- Why is licensing important to Fanatics?
- Why is licensing important to Team USA?
- Why is it important to LA28?
- What is a licensee?
- What is a licensor?
- Based on information from this story, who is the licensee?
- Who is the licensor?
- What is merchandising?
- Why is merchandising important in the sports and entertainment industry?
- Describe Fanatics merchandising strategy based on information from this news story.