Competitive Edge - Sports & Entertainment Marketing News

‘Field of Dreams’ baseball game was a ratings win for Fox with 5.9 million viewers

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Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports.

The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network since 2005. In that season, the Yankees-Boston Red Sox contest on Oct. 1 also drew roughly 5.9 million viewers.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is fandom?
  2. How do you think fandom helped fuel the excitement for this game?
  3. What is cross promotion? Is this event an example of cross promotion? Why or why not?
  4. What is the difference between sports marketing and sports management?
  5. From an event marketing perspective, what do you think MLB and Fox did to help make the game such a huge success?
  6. What challenges do you think event organizers may have faced with this event from a sport management perspective?
  7. What are ratings?
  8. What is advertising?
  9. Why are ratings important to advertisers?
  10. MLB has already announced that they will play another Field of Dreams game next season. What might they do differently for next year’s event?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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