Competitive Edge - Sports & Entertainment Marketing News

Fisher-Price Launches Little People Super Bowl LVII Champions Set

Fisher-Price has announced the launch of the licensed Little People Collector Super Bowl LVII Champions set. 

Click here to read the story at licenseglobal.com.

Discussion Questions:

  1. What is licensing?
  2. Who is the NFLPA?
  3. Why is licensing important to the NFLPLA, the NFL, and NFL teams?
  4. What is a licensor?
  5. What is a licensee?
  6. In this case, is Fisher-Price the licensee or licensor?
  7. Why would Fisher-Price want to launch a collection of NFL-licensed products under the Little People brand?
  8. What is fandom?
  9. What is a superfan?
  10. Why do you think Fisher-Price is including a “superfan” as part of the collection?
  11. What are collectibles?
  12. How do you think the concept of collectibles helps to drive demand for licensed products in the sports and entertainment industry?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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