Today, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service.
Click here to read the story at deadline.com.
- Why is a marketing plan important to a studio when determining a strategy for the promotion of a movie release?
- What does this news story mean when it says the studio took an experimental approach to the release of Five Nights At Freddy’s?
- Why would the studio release the film both in studios and on the Peacock streaming service?
- According to this news story, what were the results?
- Why do you think the film was so successful on opening weekend?
- Do you think marketing helped the film to be successful on opening weekend? Why or why not?
- How might that represent an example of the marketing of entertainment?
- What is publicity?
- What is a film trailer?
- How do you think film trailers help a studio to generate publicity leading up to a movie’s release?
- According to this story, how many times was the trailer viewed on Twitter (X) in the week before the film’s release?
- How might that help to give an indication of interest in the film?
- What is a franchise in the entertainment industry?
- What is fandom?
- How do you think the fandom behind Five Nights at Freddy’s franchise helped to fuel the film’s opening weekend success?