Competitive Edge - Sports & Entertainment Marketing News

Fox Sets Record for Super Bowl Commercials With Over $7 Million for 30-Second Ad

Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event.

Click here to read the story at bloomberg.com.

Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are ratings?
  4. Why are ratings important to Fox?
  5. Why are they important to the NFL?
  6. Why are ratings important to advertisers?
  7. Why do you think it costs so much to advertise during the Super Bowl?
  8. Why do you think the Super Bowl is already nearly sold out of Super Bowl commercials even though the NFL season just started?
  9. Why are salespeople important to Fox?
  10. How might selling commercials for Fox’s Super Bowl broadcast represent an example of a career in sports?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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