Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why.
“What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.”
Click here to read the story at espn.com.
- Why did the previous owner of the Commanders decide to make the team available for sale?
- Why do you think the franchise attracted a record-high price tag for a professional sports franchise?
- What is a brand?
- Are the Commanders a brand?
- Are they a valuable brand?
- What is fandom?
- How would you describe the history of fandom surrounding this franchise?
- What is publicity?
- The Commanders have been surrounded by negative publicity the last few years. How has the impacted the franchise?
- How, if at all, do you think it impacted the sale price?
- What can the new ownership group do to provide the organization with some positive publicity?
- Why might that be important?
- Do you think the franchise should consider rebranding again with a new ownership group?
- What is leadership in sports?
- Why is leadership important?
- What role might leadership play in turning the Commanders franchise around?
- Based on this news story, what must the Commanders do to turn the franchise around?
- What is a marketing plan?
- How might a marketing plan help the franchise to get back on track?