Competitive Edge - Sports & Entertainment Marketing News

Gatorade Bets On Rising MLB Star Fernando Tatis Jr. With Rare National Endorsement Deal

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Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the answer might be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned jerseys and can’t stop dancing or smiling on the diamond.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is product endorsement?
  2. Why do you think brands pay athletes to endorse their products and services?
  3. What characteristics do you think brands look for in an athlete when looking for someone to endorse their products and services?
  4. According to this story, why did Gatorade want Fernando Tatis to endorse the brand?
  5. According to this story, what product will Tatis be endorsing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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