Competitive Edge - Sports & Entertainment Marketing News

Gonzaga star Drew Timme talks NIL and being a Chin-fluencer: ‘I can really get creative with it’

A topsy-turvy, completely chaotic college basketball season has left us exactly where we were this time last year: Top-ranked Gonzaga is once again the title favorite led by their 6-foot-10 floppy haired, facial hair rockstar of a power forward Drew Timme.

Click here to read the story at money.yahoo.com.

Discussion Questions:

  1. What is NIL?
  2. How do collegiate athletes benefit from NIL?
  3. What is product endorsement?
  4. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
  5. Who is Drew Timme?
  6. What is a “chin-fluencer” (according to this news story)?
  7. Why do you think Dollar Shave Club was interested in a deal with Drew Timme?
  8. Based on information from this story, describe the marketing campaign Dollar Shave Club is launching during March Madness.
  9. What do you think the brand hopes to accomplish with the promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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