Competitive Edge - Sports & Entertainment Marketing News

Grammys Match Last Year’s Low With 8.9M Tuning In On CBS & Paramount+

The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows.

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Discussion Questions:

  1. What are ratings?
  2. Why are ratings important to the Grammy Awards?
  3. Who broadcast the 2022 Grammy Awards?
  4. Why might ratings be important to those broadcasters?
  5. What is advertising?
  6. Why are ratings important to advertisers?
  7. Why would brands be interested in advertising during the Grammys?
  8. Why do you think ratings were so low for this year’s Grammys?
  9. If you were responsible for promoting next year’s Grammy Awards, what would you recommend for boosting ratings? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.