Competitive Edge - Sports & Entertainment Marketing News

Hailey Van Lith’s NIL Rights Estimated To Be Worth Nearly $1 Million

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A new age in collegiate athletics is dawning. While we are not sure the degree of control student-athletes will have, the consensus is that at some point, the NCAA will soon allow them to monetize on their name, image and likeness (NIL).

Click here to read the story at si.com.

Discussion Questions:

  1. What is NIL?
  2. What does it mean to “monetize” NIL?
  3. Why do you think the NCAA has not allowed its athletes to monetize their NIL?
  4. Why do you think the NCAA is likely to reverse its stance soon and allow athletes to monetize their NIL?
  5. In your opinion, should college athletes be paid? Why or why not?
  6. What factors might influence how much a college athlete could be compensated for their NIL?
  7. What characteristics might make Hailey Van Lith someone who could benefit from NIL?
  8. According to this story, how much could Hailey Van Lith earn from NIL rights?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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