Everybody loves a themed party, especially while watching the Milwaukee Bucks.
The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season.
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- What are ticket sales?
- Why are ticket sales important to a sports team like the Bucks?
- What is the frequency escalator as it applies to the ticket sales process?
- What are the different ticket sales strategies teams use to sell more tickets?
- What are theme nights?
- Why is it important to draw new fans to games?
- How might theme nights help to attract new fans?
- What is a target market?
- How might different theme nights require a different target marketing strategy?
- What are three examples of theme nights that the Milwaukee Bucks are promoting this season?
- Who might represent the target market for each of those theme nights?
- If you were a marketing professional working for your favorite NBA team, what is a theme night promotion that you would implement? Be prepared to describe your promotion and theme night idea in class.