Competitive Edge - Sports & Entertainment Marketing News

Here’s Everything We Know About Shaq’s Business Empire, Including 150 Car Washes, 17 Auntie Anne’s, and — at One Point — 155 Five Guys (CE)

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Many professional athletes can struggle financially once they retire. One big exception is former basketball star Shaquille O’Neal.

It’s no secret that former athletes often experience post-career money problems. In the NBA, for instance, a staggering 60% of players go broke within five years of leaving the sport.

Click here to read the story at money.com.

Discussion Questions:

  1. What is a brand?
  2. Is it possible for an individual athlete or celebrity to be a brand? Do you think Shaq is a brand? Why or why not?
  3. According to this story, how does Shaq describe his brand?
  4. What is brand extension?
  5. List one example of one of Shaq’s brand extensions.
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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