Many professional athletes can struggle financially once they retire. One big exception is former basketball star Shaquille O’Neal.
It’s no secret that former athletes often experience post-career money problems. In the NBA, for instance, a staggering 60% of players go broke within five years of leaving the sport.
Click here to read the story at money.com.
- What is a brand?
- Is it possible for an individual athlete or celebrity to be a brand? Do you think Shaq is a brand? Why or why not?
- According to this story, how does Shaq describe his brand?
- What is brand extension?
- List one example of one of Shaq’s brand extensions.