Competitive Edge - Sports & Entertainment Marketing News

Honda sponsors esports matchups between NHL players (CE)

The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially given the wide distribution strategy for the programming across a number of broadcast and streaming channels.

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Discussion Questions:

  1. What is sponsorship?
  2. How do you think brands determine which sports and entertainment properties to sponsor?
  3. Based on information from this news story, describe this esports promotion from the NHL. Why do you think the league is launching an esports tournament?
  4. Why do you think Honda chose to invest in the sponsorship rights as an official partner of the NHL?
  5. Why do you think Honda chose to partner the NHL esports tournament?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.