The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially given the wide distribution strategy for the programming across a number of broadcast and streaming channels.
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- What is sponsorship?
- How do you think brands determine which sports and entertainment properties to sponsor?
- Based on information from this news story, describe this esports promotion from the NHL. Why do you think the league is launching an esports tournament?
- Why do you think Honda chose to invest in the sponsorship rights as an official partner of the NHL?
- Why do you think Honda chose to partner the NHL esports tournament?