Competitive Edge - Sports & Entertainment Marketing News

How coronavirus could permanently change the movie industry (CE)

The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters.

The distinction between a theatrical and a digital release is disappearing as theaters shut down.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. How do movie theaters make money?
  2. How do you think this health crisis has impacted the movie theater business?
  3. In your opinion, will the movie theater business be able to recover from this? Why or why not?
  4. How do movie studios make money? How does releasing films straight to home video impact their ability to generate revenue?
  5. The headline of this story suggests the outbreak could permanently impact the movie industry. How so? Explain your answer in the space below.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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