March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual distributions calculations on basketball performance in its men’s postseason tournament.
A unit system tallies how revenue is distributed through two key NCAA funds, which will distribute a combined $222.5 million to conferences this year.
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- Who is the NCAA?
- Why is the NCAA distributing revenue to schools that participate in the tournament?
- What is revenue?
- How does the NCAA generate revenue?
- According to this story, how much is a tournament win worth?
- Why is that revenue distribution important to a school?
- With all the money flowing back to the schools through the NCAA, do you think college players should be paid? Why or why not?