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How Much is an NCAA Tournament Win Worth?

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March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual distributions calculations on basketball performance in its men’s postseason tournament.

A unit system tallies how revenue is distributed through two key NCAA funds, which will distribute a combined $222.5 million to conferences this year.

Click here to read the story

Discussion Questions:

  1. Who is the NCAA?
  2. Why is the NCAA distributing revenue to schools that participate in the tournament?
  3. What is revenue?
  4. How does the NCAA generate revenue?
  5. According to this story, how much is a tournament win worth?
  6. Why is that revenue distribution important to a school?
  7. With all the money flowing back to the schools through the NCAA, do you think college players should be paid? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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