Competitive Edge - Sports & Entertainment Marketing News

How NASCAR is in the race to develop a brand identity for the metaverse

NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply.

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Discussion Questions:

  1. What is digital marketing?
  2. Why is an effective digital marketing strategy important to a sports organization like NASCAR?
  3. What is the metaverse?
  4. Why might digital marketers in the sports and entertainment industry be interested in the metaverse?
  5. What is a brand identity?
  6. The headline of this story suggests NASCAR is developing a brand identity for the metaverse. What does that mean and why might this be an important strategy for NASCAR officials?
  7. Who is Subnation?
  8. Based on information from this story, describe the partnership between Subnation and NASCAR and how it might help NASCAR in the metaverse.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.