NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply.
Click here to watch the story at digiday.com.
- What is digital marketing?
- Why is an effective digital marketing strategy important to a sports organization like NASCAR?
- What is the metaverse?
- Why might digital marketers in the sports and entertainment industry be interested in the metaverse?
- What is a brand identity?
- The headline of this story suggests NASCAR is developing a brand identity for the metaverse. What does that mean and why might this be an important strategy for NASCAR officials?
- Who is Subnation?
- Based on information from this story, describe the partnership between Subnation and NASCAR and how it might help NASCAR in the metaverse.