Sarah Fuller would have made more than history this weekend for a memory if name, image and likeness (NIL) were allowed in the NCAA. She’d be significantly richer. The potential earning power of the Vanderbilt soccer goalie-turned-football blew up in the last week after she become the first female athlete to participate in a Power Five Football game.
Click here to read the story at cbssports.com.
Discussion Questions:
- What is NIL?
- Why is NIL a hot button topic in college sports?
- Why do you think college athletes were not permitted to cash in on their NIL in the past?
- Why might a company want to align their brand with a college athlete?
- Based on information from this story, how has Sarah Fuller’s social media value increased since she took the field at Vanderbilt?
- According to this story, how might Sarah Fuller be able to earn money from her newfound fame in the near future?
- Once the new rules are in place, how might college athletes be able to earn money from their NIL?