Competitive Edge - Sports & Entertainment Marketing News

How the Penn State White Out Became the Greatest Show in Sports

Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.”

Click here to read the story at si.com.

Discussion Questions:

  1. What is fan experience?
  2. Why is fan experience important at sporting events?
  3. What factors might influence fan experience?
  4. What are “traditions” as they relate to sporting events?
  5. How might this news story represent the concept of traditions?
  6. What is game attractiveness?
  7. How might traditions influence levels of game attractiveness?
  8. Based on this story, how has the “White Out” tradition impact Penn State’s football program?
  9. How might game attractiveness influence ticket sales?
  10. Why are ticket sales important to a collegiate sports program like Penn State?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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