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How WWE engaged its worldwide fans and sponsors ahead of Summerslam 2020

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It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic.

Click here to read the store from thedrum.com.

Questions for Classroom Discussion

  1. What is fan engagement?
  2. Why do you think fan engagement is an important sports and entertainment business concept?
  3. Based on information from this news story, how would you summarize WWE’s fan engagement strategy for this event?
  4. What is sponsorship?
  5. What is WWE doing to help its sponsors reach and engage with its fans for this event? Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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