Competitive Edge - Sports & Entertainment Marketing News

How WWE has established itself as a sports technology pioneer

For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers.

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. What is an industry pioneer?
  2. What is technology?
  3. According to this story, how has WWE established itself as a technology pioneer in sports?
  4. Can you think of any other examples of how technology has impacted the sports industry?
  5. How is WWE’s revenue model different from traditional professional sports leagues like MLB, NHL or NCAA?
  6. How much did Peacock pay for the rights to WWE events?
  7. Why would they be interested in those rights?
  8. Why is data important to sports and entertainment properties like WWE?
  9. How does WWE use data to improve its product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC