Competitive Edge - Sports & Entertainment Marketing News

In the world of TV ratings, the NFL remains in a league of its own

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Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder:

NFL games are so far ahead of other sports in viewership that there is really no comparison to be made at all.

Click here to read the story at bostonglobe.com.

Discussion Questions:

  1. What are broadcast rights?
  2. What makes broadcast rights to live sports so valuable?
  3. What are TV ratings?
  4. Why are TV ratings important to broadcast companies?
  5. Why are ratings important to leagues like the NFL?
  6. Why are ratings important to advertisers?
  7. According to this story, NFL TV ratings are in a league of their own. What does that mean?
  8. How do you think the higher ratings for NFL have impacted how much they command for the sale of broadcast rights?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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