This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks.
Click here to read the story at sportspromedia.com.
Discussion Questions:
- What is sponsorship?
- What are naming rights?
- Do you think naming rights are a form of sponsorship? Why or why not?
- How do businesses and brands determine which sports and entertainment properties to sponsor?
- Why would a business or brand want to align itself with Major League Soccer?
- What type of business is JPMorgan Chase?
- How might their business benefit from a naming rights deal?
- Why do you think they wanted to sponsor the stadium where Inter Miami plays?
- According to this story, JPMorgan Chase has sports sponsorship deals in place with other sports teams and venues. What is one example?
- Why might they want to align with a variety of sports properties, not just soccer?