Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European.
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- What is a product?
- What is Formula One?
- How would you describe F1 as a product?
- Given its popularity around the world, why do you think Formula One has been slow to catch on in the United States?
- Why do you think its popularity is surging now?
- Based on information from this story, how has Netflix helped to boost its popularity?
- What is competition?
- Who might represent competition to F1?
- In your opinion, will the popularity of F1 continue to grow in the United States? Why or why not?
- What can F1 marketers do to continue to build on their popularity in the United States?
- What is a SWOT analysis?
- How would you describe F1’s market position in the U.S. using a SWOT analysis?
- As F1 continues to gain more fans, how might it impact the popularity of other major league sports in the U.S. like the NFL, NBA, NHL, MLB and MLS?