Competitive Edge - Sports & Entertainment Marketing News

Islanders and Northwell Health Sign 10-Year Founding Sponsor Agreement

[displaycategories]

The New York Islanders and UBS Arena at Belmont Park have signed a 10-year founding sponsorship agreement with Northwell Health to develop an extensive health and safety program for the new $955 million building, set to open in time for the 2021-22 season.

Northwell, New York’s largest healthcare provider and employer, is the team’s official health care sponsor and the title sponsor of its East Meadow practice facility on Long Island.

Click here to read the story at sportico.com.

Discussion Questions:

  1. What is sponsorship?
  2. Why do brands like Northwell Health sponsor sports teams and facilities like the Islanders and UBS Arena?
  3. How would you describe a “founding sponsor” agreement?
  4. What is a sponsorship package?
  5. Based on information from this story, what are some things that are included in Northwell Health’s sponsorship package with the Islanders?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC