Competitive Edge - Sports & Entertainment Marketing News

‘It’s Not Going Away’: Marketing Deals Trickle Down From NCAA to High School Sports

Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it.

Click here to read the story at nbcchicago.com.

Discussion Topics:

  1. What is NIL?
  2. Who is eligible for a NIL deal?
  3. Why are brands interested in NIL?
  4. Why would a brand be interested in a high school athlete to promote its products or services?
  5. In your opinion, is it riskier for a brand to partner with a high school athlete than a college athlete? Why or why not?
  6. Some high school administrators, according to this story, are not fans of NIL deals. Why?
  7. Do you agree? Why or why not?
  8. What could be done to better improve the structure of NIL deals?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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