Competitive Edge - Sports & Entertainment Marketing News

Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo

The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast.

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Discussion Questions:

  1. What is cross promotion?
  2. Why do you think brands engage in cross promotion?
  3. How might this story respresent an example of cross promotion?
  4. How might both parties benefit from this cross promotion?
  5. What is a promotional tie-in as it relates to entertainment marketing?
  6. Why do you think Universal Pictures chose to partner with the NBC Sports to launch the promo during the Winter Olympics?
  7. The film isn’t scheduled for release until June. Why would they start promoting the movie in February?
  8. In your opinion, will the promotion help boost box office sales for “Jurassic World Dominion”? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.