In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store.
Click here to read the story at yahoo.com.
- What is pricing?
- Why is price an important function of marketing?
- Why do you think Kanye has announced everything in the Ye store will be $20?
- What is publicity?
- How might the announcement generate publicity for the Ye Supply store?
- How do you think they determined that price point?
- Do you think everything will actually be $20? Why or why not?
- Regardless of price, do you think Ye brand products will be popular sellers? Why or why not?