Competitive Edge - Sports & Entertainment Marketing News

Kia’s Super Bowl LVI star has been turned Into an NFT for charity

After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy.

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Discussion Questions:

  1. What is digital marketing?
  2. Why is digital marketing important to a brand like Kia?
  3. What is fan engagement?
  4. What is a NFT?
  5. Why do you think NFTs have become so popular in marketing?
  6. Based on what you learned from this news story, what is Kia doing with NFTs?
  7. How might Kia’s marketing strategy help to boost levels of fan engagement?
  8. What is cause marketing?
  9. Why do brands engage in cause marketing initiatives?
  10. Do you think this story represents an example of cause marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.