Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league.
Click here to read the story at sportico.com.
- How might the growth of professional volleyball illustrate an example of sports industry growth?
- Why do you think the popularity of volleyball is on the rise?
- What factors might be contributing to its growth?
- What is a marketing plan?
- Is it the same thing as a business plan?
- What do you think a new sports league needs to think about as they develop a business and marketing plan to help launch the league?
- What is a situation analysis?
- What is League One Volleyball?
- Based on what you learned about the league from this news story, develop a SWOT for League One Volleyball.
- Who are some examples of athletes and celebrities investing in League One Volleyball?
- Why do you think they might be investing?
- When will the LOVB league launch, according to this news story?
- Where will the LOVB teams be located when the league launches?
- How do you think they determined those locations?
- Why are locations important to the success of a pro sports league?
- Who might represent direct competition for the new league?
- How might represent indirect competition?