LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company.
Click here to read the story at apnews.com.
- What is endorsement?
- What is NIL?
- How might NIL represent an example of endorsement?
- Who is Angel Reese?
- Why might brands be interested in partnering with Angel Reese for an endorsement deal?
- Three years ago, before NIL, would Angel Reese be allowed to partner with Reebok for an endorsement deal? Why or why not?
- Why would Reebok be interested?
- Are you surprised Angel Reese didn’t already have a partnership with a shoe brand?
- How was Shaquille O’Neal influential in bringing the deal together, according to this news story?
- Reebok is reportedly committed to partnering with more athletes to endorse the brand as part of the company’s marketing strategy. What other athletes do you think Shaq might consider bringing to Reebok?
- What role might NIL play in that strategy?