Lululemon is launching a membership program — and it’s about more than workout clothes.
The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build a stronger base of loyal customers.
Click here to read the story at cnbc.com.
- What is brand loyalty?
- Why is brand loyalty important to footwear and apparel brands?
- Why do you think Lululemon is launching a membership program?
- Based on information from this story, describe the Lululemon membership program.
- Why would the program include more than just its workout products?
- Why do you think they are offering one paid and one free membership tiers?
- In your opinion, will this program be a success for Lululemon? Why or why not?