Competitive Edge - Sports & Entertainment Marketing News

Maine Red Claws renaming franchise Maine Celtics

The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise.

Click here to read the story at masslive.com.

Discussion Questions:

  1. What is branding?
  2. What is rebranding?
  3. Do you think rebranding is risky? Why or why not?
  4. What are the advantages to rebranding?
  5. What are the disadvantages?
  6. Why do you think the Red Claws are rebranding?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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