The return of live sports has been highly anticipated by advertisers seeking to reach mass audiences on linear TV, and MediaRadar’s data indicates most of the top brands that had advertised in NBA, MLB and NHL games were ready to resume their marketing activities once live play returned. A key test will be the planned start of the NFL’s regular season on Sept. 10, considering that its games made up 47 of the top 50 telecasts last year, per Nielsen data cited by CNBC. The NFL will fill a potentially large void as many colleges cancel or postpone their football seasons this fall.
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- What are broadcast rights?
- Why are live sports so important to broadcast companies?
- What are ratings?
- Why are ratings important to broadcast companies? Why are they important to a sports league like NASCAR, MLB, NBA etc? Why are they important to advertisers?
- Why do you think advertisers are spending more on live sports right now? Be prepared to discuss your answer.