The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night.
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- What is cross promotion?
- Why is it important for all parties involved to benefit in a cross promotion?
- Describe this promotion from Marvel and the NBA.
- Why do you think the two brands wanted to collaborate?
- How might Marvel benefit from this cross promotion?
- How might the NBA benefit?
- What is digital marketing?
- The NBA recently launched a new app. What are they doing with their app as part of this cross promotion?
- Why do you think it was important to the NBA to leverage its app as part of the cross promotion?
- What is a theme night?
- Why do you think some NBA teams will host Wakanda Forever theme nights?