Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever since, while he tallied five PGA Tour wins and four top-five finishes at majors. The 29-year-old made history Sunday as the first Japanese player to ever win a men’s golf major with his one-stroke victory over Will Zalatoris.
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- What is a product endorsement?
- Why do brands pay athletes and celebrities to endorse their products?
- How do you think brands determine which athletes or celebrities to endorse their products?
- Based on information from this story, what is significant about Matsuyama’s Masters win?
- Why might this win open the door to so much earning potential through endorsements for Matsuyama?
- What is one example of a brand that might benefit from a partnership with Matsuyama?
- Can you think of an example of a brand that might not benefit from Matsuyama endorsing their product or service? If so, who?