Competitive Edge - Sports & Entertainment Marketing News

McDonald’s Travis Scott promotion is so popular, it’s causing Quarter Pounder shortages

Just eight days after McDonald’s kicked off its collaboration with rapper Travis Scott, the fast-food giant is reporting some ingredient shortages tied to the promotion. The meal comes with a Quarter Pounder burger with cheese, bacon and shredded lettuce, Sprite soda and fries dipped in BBQ sauce, for just $6.

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Questions for Classroom Discussion

  1. What is product endorsement?
  2. How do you think endorsements from athletes and celebrities impact sales of products and services?
  3. Why do you think McDonald’s chose to partner with Travis Scott?
  4. Based on information from this story, how has the partnership impacted sales at McDonald’s?
  5. Before reading this story, were you already aware of the Travis Scott partnership with McDonald’s? If so, how did you hear about it? Did it make you want to go to McDonald’s? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.