Competitive Edge - Sports & Entertainment Marketing News

Men’s Tennis Tour Launches Major Global Marketing Campaign

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World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign.

“This is tennis.”

That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. Why do you think it is important to distinguish between the two?
  3. Which do you think best describes this news story?
  4. What is the new slogan for the new ATP tennis tour campaign?
  5. Why do you think they chose that slogan?
  6. Why do you think the ATP tennis tour is launching a marketing campaign? What do you think they hope to accomplish?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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