Competitive Edge - Sports & Entertainment Marketing News

Metropolitan Riveters to play home hockey games at American Dream mall this season

Professional ice hockey is back in East Rutherford.

The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation.

Click here to read the story at news.yahoo.com.

Discussion Questions:

  1. Who are the Metropolitan Riveters?
  2. What is product positioning?
  3. How might the Riveters’ positioning strategy differ from an NHL franchise?
  4. What is competition?
  5. What is the difference between direct and indirect competition?
  6. Who might represent direct competition to the Riveters?
  7. Who might represent indirect competition?
  8. What is the marketing mix?
  9. Why is the marketing mix important to sports teams and leagues?
  10. What is “place” as it relates to the marketing mix?
  11. How might this news story represent the concept of place?
  12. Why do you think the Riveters will play at a mall?
  13. How might the new home rink impact the team’s overall marketing strategy? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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