Competitive Edge - Sports & Entertainment Marketing News

MLB Has Awarded Teams International Marketing Rights, Similar to NFL

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan.

Click here to read the story at sports.yahoo.com.

Discussion Questions:

  1. Why are international markets important to Major League Baseball?
  2. How might targeting specific international markets help the entire league to grow?
  3. How might it help each individual franchise?
  4. Based on information from this story, describe the “International Home Marketing Areas” program from the NFL.
  5. Why might individual teams want to market to specific international territories?
  6. Why do you think MLB won’t allow every team to promote their teams in whichever international territory they want?
  7. What is market segmentation?
  8. What are the different forms of market segmentation?
  9. Which best describes this marketing initiative from MLB?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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