From the mid-1990s to the early 2000s, NASCAR exploded in popularity.
Click here to read the story at frontstretch.com.
- How do you think the popularity of a sports property like NASCAR is measured?
- Why do you think NASCAR exploded in popularity in the early 2000s?
- Why do you think its popularity has since declined?
- What are ratings and why do they matter to NASCAR?
- Why do you think ratings have declined in the last ten years?
- The headline of this story suggests NASCAR has a marketing problem. What does that mean?
- What is the difference between the marketing of sports and marketing through sports?
- Which best describes this news story?
- What might better marketing do to help draw bigger crowds at NASCAR events?
- Why is attendance important at NASCAR events?
- Why is sponsorship important to NASCAR?
- How might a shrinking fanbase impact NASCAR’s ability to sell sponsorships?
- If you were a marketing professional working for NASCAR, what would you do to reinvent the league and its events to help boost popularity?
- How might that impact attendance, ratings, and sponsorship and why is that important to NASCAR?