Competitive Edge - Sports & Entertainment Marketing News

National Women’s Soccer League fans are getting the merch they’ve been looking for, courtesy of BreakingT

National Women’s Soccer League fans are finally getting the merch they’ve been looking for.

The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of the playoffs.

Click here to read the story at insider.com.

Discussion Questions:

  1. What is licensing?
  2. In the case of this story, is BreakingT the licensee or the licensor?
  3. What is merchandising?
  4. Why is an effective merchandising strategy important to a NWSL franchise?
  5. Who is BreakingT?
  6. What is unique about BreakingT’s approach to merchandising?
  7. How might the NWSLPA, NWSL and its teams benefit from that approach?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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