Competitive Edge - Sports & Entertainment Marketing News

NBA and Google gamify playoffs with virtual app experience

The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive.

Click here to read the story at marketingdive.com.

Discussion Questions:

  1. What is fan engagement?
  2. What is gamification?
  3. Why do you think so many brands engage in gamification strategies?
  4. How might gamification strategies help to elevate levels of fan engagement?
  5. Based on what you learned from this story, describe Google Pixel’s NBA gamification plans.
  6. What is sponsorship activation?
  7. Based on information from this story, describe Google’s activation strategy as it relates to its sponsorship of the NBA.
  8. How might Google benefit from its NBA sponsorship and its gamification strategy? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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